A quick look at the first pieces of the project.
Sharing is a huge part of the web, a part that we think could be a lot simpler. That's why we've been working on adding a few new things to Google: To make connecting with people on the web more like connecting with them in the real world. We hope that you like what we've cooked up so far. And stay tuned, because there's more to come.
You share different things with different people. But sharing the right things with the right people shouldn't be a hassle. Circles makes it easy to put your friends from Saturday night in one circle, your parents in another and your boss in a circle all on his own – just like in real life.
Remember when your Grandpa used to cut articles out of the paper and send them to you? That was nice. That's kind of what Sparks does: It looks for videos and articles that it thinks you'll like, so that when you're free there's always something to watch, read and share. Grandpa would approve.
Bumping into friends while you're out and about is one of the best parts of going out and about. With Hangouts, the unplanned meet-up comes to the web for the first time. Let your mates know that you're hanging out and see who drops by for a face-to-face-to-face chat. Until we perfect teleportation, it's the next best thing.